Up the apple ‘n’ pears for start-up Farmdrop

Fruit stand http://barnimages.com/

Farmdrop, the start-up that delivers seasonal fruit and veg direct from local producers, has secured £3m investment in a round led by Atomico.

Founded by Skype co-founder Niklas Zennström and ex-Morgan Stanley stockbroker Ben Pugh, Farmdrop has been going from strength to strength since an initial £750k fundraising via CrowdCube in 2014.

“The food industry in this country is completely broken”, says Ben Pugh, “with too much power belonging to a selected few who treat farmers and producers badly, whilst offering consumers chemically-preserved, tasteless food”.

“Farmdrop is on a mission to fix the food chain by making it easy to buy the best food from the best local producers. We believe everyone deserves a more delicious world and this investment will help us to improve the product” he enthused.

Fellow investors alongside Atomico include JamJar Investments – the investment arm of fellow food entrepreneurs Innocent Smoothies – Jonathan Goodwin, Jason Goodman, Ales Chesterman, and Quentin Griffiths.

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