Innovate UK ‘Future of Retail’ contest now open to start-ups

Shopping basket with sale discount boxes. 3d illustration isolated on white background

Innovate UK has today announced the launch of a £175k competition to discover the retail start-ups ‘of the future’. The competition will be run by IC tomorrow, an Innovate UK body that works to achieve innovation and economic growth in the digital sector.

Matt Sansam, digital economy programme manager for IC tomorrow, and lead technologist, said in a statement:

“Digital has already transformed the retail environment. The customer experience in retail has come on in leaps and bounds in the last decade with digital technology as a catalyst”. He added: “the Future of Retail innovation aims to drive the evolution of this huge industry.”

The competition will also offer participants the chance to collaborate with IC tomorrow’s partners, including: Tesco, WRAP, Unilever, London College of Fashion, UAL, Barclays, and the Greater London Authority.

The five winners will trial their innovative solutions with industry partners across a period of 3 months.

Application must be submitted by midday on the 23rd of February.

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