Spending weekends trawling from store to store struggling to fit into different outfits in small changing rooms is rapidly becoming a thing of the past as the internet shopping revolution takes off. As e-commerce clothing retailers grow in number and online markets become saturated with both low- and high-end retailers such as ASOS, Matches Fashion and Net-A-Porter, is there really space for new entrants?
Angels and VCs seem to disagree. Over the past month a high number of e-commerce clothing retailers have received investment from venture capitalists and angels alike. This is an interesting trend: consumers are both changing their buying habits, and also continuing to spend in an uncertain economic climate.